ISTANBUL-BASED
FASHION, BRAND &
MARKETING
PROFESSIONAL.

Büşra Tarhan is an Istanbul-based fashion and marketing professional with experience across brand direction, content, e-commerce and customer experience.

Her work spans founder-led fashion and lifestyle brands — from shaping brand identities and digital presence to campaigns, e-commerce operations and the customer journey that follows.

Areas of Practice

A cross-functional practice spanning brand, content, e-commerce and customer experience.

Selected areas of experience across fashion and lifestyle.

  • Building a coherent brand across every digital touchpoint.

    Experience across brand voice, visual direction, digital presence and the translation of brand identity into websites, content and customer-facing experiences.

  • From campaign concept to everyday brand expression.

    Creative direction, campaign planning, content development and seasonal storytelling across social, digital and e-commerce channels.

  • Where brand experience meets commercial execution.

    Hands-on experience with Shopify, merchandising, product presentation, collections, launches and the day-to-day operation of fashion e-commerce.

  • Building the relationship beyond the first purchase.

    Experience across email marketing, CRM, customer journeys, retention, returns and the operational details that shape the overall brand experience.

  • Exploring new tools without losing the brand point of view.

    AI-assisted image making, campaign concepts, lookbooks and creative experimentation integrated into existing brand identities and workflows.

  • Connecting creative direction with commercial thinking.

    Experience across positioning, launch planning, channel strategy, digital growth and the decisions that connect brand identity with business objectives.

  • Turning launches, campaigns and product stories into measurable growth.

    Hands-on experience with Meta Ads across campaign planning, launch advertising, audience strategy, creative testing, copy development, budget allocation and performance optimisation for fashion and lifestyle brands.

Brand & Digital Direction

Building a coherent brand across every digital touchpoint.

Experience across brand voice, visual direction, digital presence and the translation of brand identity into websites, content and customer-facing experiences.

Fashion Content & Campaigns

From campaign concepts to everyday brand storytelling.

Experience across content strategy, social media, campaign concepts, launch planning, creative coordination and seasonal storytelling — translating a brand’s point of view into consistent visual and digital communication.

Shopify & E-Commerce

Translating brand identity into a considered online store.

Shopify setup and migration coordination, website merchandising, collection and product presentation, content and customer journey improvements.

AI Assisted Creative Direction

Exploring new creative tools without losing the brand point of view.

Experience with AI-assisted fashion imagery, lookbooks, seasonal concepts, short-form brand video and sound using emerging tools as part of a broader creative direction process.